A benefit to both small business and individuals alike is bargain shopping. Store brands are often manufactured by name brands so you’ll likely find the same quality from its counterpart at a discounted cost.
Many retail stores, including supermarkets and office supply stores, offer savings and rewards programs for customer loyalty. Signing up for rewards cards with stores you patronize on a regular basis will earn periodic coupons, members-only sales, and some may offer free shipping for online purchases.
Whether buying vitamins, cereal, copy paper, or staples, be a frugal shopper. Buy generic and redeem your rewards.